Xbox Rewards is a Microsoft program designed to give both casual and hardcore players incentives to play games on the Xbox 360. This works by having gamers register online for specific challenges, with completion then tracked by the system whenever the gamer is connected to Xbox Live. Gamers who successfully complete a challenge, such as earning a certain quantity of achievement points within a given time period, can earn physical or virtual rewards.

In order to register with the program the participant has to live in the United States, be at least 13 years old, have access to an Xbox 360, and have a valid Windows Live ID with an Xbox Live gamercard linked to it. However, since the challenges are sponsored by specific companies, certain challenges may require specific games or codes from non-Microsoft products.

This program was initiated on February 12, 2007 with the "Old Spice Experience Challenge". Since then, the program has languished, with the primary URL now generating a "page not found" error when visited.